We’re living in a fast-paced world, where distractions are continuallycompeting for the attention of your website visitors and customers. If you want to get ahead of the curve and make sure that you’re keeping your customers close, then you need to make sure that you have the right website design in place.

While web design isn’t the only thing that will dictate the success or failure of your business, it’s a crucial part of what makes your company stand out online. Your website is the first impression your customers will get of your brand, so it’s important to make sure you get it right. The following 8tips will help to start you off on the right path.

1.    Start with a Plan

One of the biggest mistakes a webmaster can make involves merelyrushing into the process of web design. While designing a site can be a lot of fun, it’s important not to simplyjump straight in and rely on your gut to tell you everything you need to know. Make sure that your website is ready to meet the needs of all your visitors by mapping your buyer’s journey from start to finish.

If you understand your audience and how they’re likely to move through your website, then you can make sure that you’re offering an experience that guides them all the way from finding your site, to making a purchase.

2.    Make Navigation Simple

Speaking of guiding your visitors through your website, make sure it’s a simple process. There’s nothing more frustrating than a websitethat’s difficult to navigate. Make it easy for your customers to find what they’re looking for with an easy-to-use navigation bar that follows your customer down the screen. You can also include a home button and “checkout” button on each page to direct your clients. Using libraries such as Node.JS will allow you to build entirely custom navigations for your website.

3.    Encourage Social Sharing

While a goodblog and a solid SEO strategy will help your company to start growing, there are few things more powerful than word of mouth. Help your happy customers to spread the word for you by adding social sharing buttons to your site. These are buttons that allow people to send quotes from your website straight to their social media profile, or let people know that they’ve just bought something from you.

4.    Use Call to Action Buttons

Another importantbutton for any website is the call-to-action button. Once your visitors arrive on your website, make surthat they know what to do next. Call-to-action buttons dictate the next step your users should take on your website, from signing up to your newsletter, to buying your best-selling product. Make sure these buttons stand out from the rest of the page.

5.    Get the Visuals Right

Most people would rather spend their time on an attractive website, than one that looks as though it was designed by a ten-year-old. Make sure that your sightis packed full of the right images and graphics to create a compelling experience for your audience. Thismeans staying away from stock images and exploring professional photography and graphic design instead.

6.    Make the Most of White Space

Some companies exploring web design for the first time convince themselves that they need to pack each page full of as much content as possible. However, it can be more helpful to put as much white space as possible into your site. White space helps to guide the eye through the page, break up your content and improve readability.

7.    Focus on Getting Found

Don’t rely on your customers to come and find your website by themselves. If you reallywant to drive conversions, then you need to pull people towards your page. A great way to do this is to develop an SEO strategy that considers the search terms your customers are most likely to use when they’re looking for the products and services you offer. SEO strategies often involve keywords, blog posts, and even PPC ads.

8.    Keep Testing and Improving

Finally, remember that good web design isn’t a set it and forget it process. As the trends in the marketplace continue to evolve, you’ll need to keep working on your web design to ensure that you’re leaving a lasting impression on your audience. Keep testing and improving your pages as you go and adding new elements to the mix when you think they can help with your conversions. Even the simplestchanges, like a different word in a title, or a new colouron your CTA button could be enough to enhance your success.